Marjorie Kase
I am the Co-Founder of MarKyr Media, a L.A./NYC-based social media consulting firm specializing in cultivating social branding strategy for the tech, entertainment, and non-profit space. I have close to 17 years experience working the internets for fun and profit. In my spare time, I enjoy baking and urban exploration. If you're interested in learning more about me, please visit my personal website/portfolio.
Razorfish advises that all brands should at least grasp how social media plays into purchase decisions. The study indicates that “social influencers,” people active on social platforms, tend to hold the most sway during the consideration phase leading up to a purchase. Close family and friends play by far the biggest roles at the initial awareness and final “action” stages relating to a purchase.
